About me
I’m a Senior Product Designer crafting seamless, data-informed experiences that balance user value with business growth. I specialize in 0→1 product creation and optimizing large-scale journeys — driving meaningful improvements in conversion, engagement, and retention. With strong ownership and close collaboration, I reduce complexity and help deliver products that scale and users truly enjoy.
+6 Years
of Product Design Experience
+450 Projects
Successfully Designed
+3 Mentorships
For Product Design Interns
+4 Webinars
With Over 350 Participants
Projects
Some of My Case Studies
Gamified Customer Club
Turned the loyalty system into a gamified experience with missions, games, badges, raffles, partner rewards, and charity donations — making loyalty fun, emotional, and meaningful.
Outcome: +18% order frequency · +63% return rate · +0.7% AOV · +9% product diversity · 5× profile completions
Checkout Page Optimization
Improved the final checkout page to fix confusion around wallet, discounts, and payment methods. Enhanced clarity and trust while simplifying access to different payment options and optimizing the experience across multiple banking gateways.
Outcome: +9% conversion rate · −23% time on page · −16% dead clicks
Smart Online Support
Redesigned the support experience into a clear self-service hub with structured flows, contextual actions, and AI-powered chatbot assistance — helping users solve issues faster without human support.
Outcome: −15% support calls · −50% wait time · −30% new hiring costs
